Case study

Zaya noun A woman who wins   How does a female business owner set themselves up for success? According to Loïs van Werkum, “I'm always trying to create the best customer experience by developing my website to the nicest-looking storefront there is”. As the founder of Xaya Studios - from the meaning of the name Zaya: 'an invincible woman' - Loïs has marked many victories since she started her jewellery business back in December 2018: curating luxurious-looking jewellery for inexpensive prices, reaching customers all over the world, and continuing to grow during the pandemic. In her quest to “create the...

The Challenge When Covid-19 shuttered up the high street, Shopify threw open its doors to the golden age of eCommerce. While revenue boomed, so did the competition - and the question on every merchant's mind was the same: 'how can I make my online store stand out from the crowd?' Taking on this challenge is Anton Van Daalwijk - founder of Mister 33 - who continues to double his store's turnover every month with the help of his secret weapon: Flow. mister33.com   The Plan “When it comes to men's grooming” explains Anton, “it's still a niche in the world of cosmetics...